It’s amazing what happens when you FOLLOW YOUR BOARD….
Way back in 1999, we cut out a simple longboard shape from a piece of marine ply and bolted some street trucks and soft wheels to it. We felt the same feeling that everyone who steps onto a longboard for the first time feels… pure stoke!!
Several of our friends tried it and wanted their own. So we made a few more. And a few more. The word was out…
Then we started thinking about ways we could make our longbards roll faster, turn smoother, and bring even more fun into our worlds. And so began a process which is still ongoing today – the search for a better ride.
Lush was the UK’s first longboard brand. We were making boards in our cellar, selling them to skaters online, running longboard events and the UK’s first longboard forum, way before the money men cottoned on.
Now, over a decade later, we have a whole load of experience behind us.
We have worked and continue to work with some of the fastest skaters out there to push the limits of what we make. It’s true to say that our boards have evolved alongside longboarding itself.
We have evolved our manufacturing from a jigsaw and flat birch on the kitchen table to CNC machines, 3D concaves, hydraulic presses, composites, vertical laminates and Canadian Maple.
We have pushed, driven, and flown tens of thousands of miles across the world looking for the ultimate ride. We have organised, helped and sponsored UK and European longboard events for over 15 years.
All of this allows us to push forward harder than ever, driven by exactly the same stoke we felt when we shaped and skated on that board all those years ago. We do this because we want you to feel it too!
WELCOME TO LUSH – we hope you enjoy the ride as much as we do!